Unicorn Factory Lisboa ®
Branding –– 2022
It's only a myth until you make it true.
The time has come to position Lisbon as a center of excellence, innovation and entrepreneurship with the vision and ability to develop the next generations of great ideas and great businesses. Unicorn Factory, an ambitious unicorn business incubator in Lisbon, is a brand created to position itself above two existing brands, StartUp Lisboa and Hub Criativo do Beato, and should therefore support the architecture and overlap both.
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Unicorn is a billion dollar company, a feat only available to a few. Because they are such a rare phenomenon, with an estimated chance of 0.00006%, they were named after a legendary creature, a symbol of absolute rarity. But the symbolism of the "Unicorn" is often associated with concepts of creativity, freedom, positivism, strength, luck and magic. In practice, a little bit of everything a company needs to reach this very high level.
CLIENT
Câmara Municipal de Lisboa x StartUp Lisboa x Hub Criativo do Beato
AGENCY
Tux&Gill®
Unicorn Factory Lisboa ®
Branding –– 2022
This was one of most important and enjoyable projects I've done in my career.
Special thanks to all my colleagues in Tux&Gill for their support and a danm thanks for watching this project and for your appreciation.
DANM®STUDIO
DANM THANK YOU FOR WATCHING.
